MODULE 2 – Demonstrates Ethical Practice & Embodies a Coaching Mindset

This module outlines the foundational Core Competencies for coaches seeking ICF credentials, focusing on Demonstrates Ethical Practice and Embodies a Coaching Mindset. Ethical practice mandates a strong understanding and alignment with the ICF Code of Ethics for all coaching levels, requiring the coach to consistently remain in the supportive role rather than slipping into a consulting or therapeutic mode by giving advice or focusing primarily on the emotional past. The second key competency involves adopting a coaching mindset characterized by being open, curious, flexible, and client-centered, which is an ongoing process of personal and professional development rather than a fixed state. Violations of these standards often include telling the client what to do or excessive focus on past issues, undermining the client’s own insightful process.


Debunking 3 myths about COACHING ETHICS
Typical ethical complaints
- Unclear agreements
- Misrepresentation of services and/or credentials
- Lack of confidentiality (coaches and support personnel)
- Conflicts of interest (not knowing when to step away)
- Inappropriate relations with clients (social, physical and/or sexual)
- Lack of awareness or judgment as to when a client can be better served by another professional or resource.
- Not respecting a client’s right to end the coaching engagement
Embodying a Coaching Mindset
This competency is evaluated in the ICF Credentialing Exam.
Definition: Engages in ongoing personal and professional learning and development as a coach. Works with coaching supervisors or mentor coaches as needed. Develops and maintains a mindset that is open, curious, flexible, and client-centered.
“The secret of change is to focus all of your energy not on fighting the old, but on building the new.”
Socrates

